Genesis.Influence
Influencer marketing agency in Mumbai
Genesis.Influence is the influencer marketing division of Genesis Media. We plan, cast, run and report creator campaigns for brands across India, from celebrity partnerships at the top end to bulk creator activations and UGC at scale, drawing on a network of more than 1,00,000 creators.
Genesis.InfluenceInfluencer Marketing · Celebrity Partnerships · UGC
The right voices for the right audience.
From creator discovery to campaign delivery, we connect brands with creators who fit the audience, the idea and the platform, from niche communities to celebrity partnerships.
1,00,000+ Influencer network
Influencer marketing services
Influencer Marketing
One idea, briefed to the creators whose audience matches yours and run on Instagram, YouTube and the other platforms your customers use, with approvals, publishing and reporting handled for you.
Celebrity partnerships
Collaborations for campaigns that need a household name, like the behind-the-scenes series we built around Vikrant Massey for Aditya Birla Health Insurance's Activ One.
Bulk Creator Activations
Many creators publishing around one simple mechanic in a concentrated window, so a launch or a festive moment reads as a surge rather than as isolated posts. It is the approach behind Mahindra Finance's Shubh Utsav.
UGC & Regional Campaigns
User-generated content that lets one brief speak in many creators' voices, so the same message feels native in every feed it lands in while the campaign keeps one identity.
How we run an influencer campaign
Discovery
Brief, audience and channel strategy, before a single creator is approached.
Matching
Creators shortlisted from the database against the audience, not the follower count.
Production
Scripting, direction and edit support so the content clears the bar.
Delivery
Publishing, tracking and reporting against the numbers agreed up front.
Creators in every niche
Our network covers fashion, finance, gaming, tech, parenting, fitness, beauty, lifestyle, food and travel, and 56 more categories besides. We match on audience first: who follows a creator, and what they respond to, matters more than how many of them there are.
That is how yoga creator Kamya Sidana became the voice of a seven-day International Yoga Day series for ABHI, and how The WorldGrad reached students through 25 education and travel creators.
Results from our campaigns
For Aditya Birla Health Insurance's Jump For Health, creator-led videos turned a jumping challenge into a social cause: 60,324 jumps, 806,736 views and 54,877 likes, supporting six prosthetic-leg donations.
For The WorldGrad, 25 creators delivered 500K+ reach and 50K+ engagement, and the brand's following grew from 400 to 5,000.
Sectors we work in
Banking, financial services and insurance make up much of our work, for clients including Aditya Birla Health Insurance, Aditya Birla Sun Life Insurance and Mahindra Finance. We also run campaigns in education, fashion, beauty, lifestyle, food and beverage, travel, technology and real estate.
Case studies
Influencer Marketing work
Aditya Birla Health Insurance
How ABHI Turned Jump For Health Into a Creator-Led Social Impact Campaign
The WorldGrad
How The WorldGrad Made Study-Abroad Guidance Social With 25 Creators
Aditya Birla Health Insurance
How ABHI Built a Seven-Day Wellness Story With Yoga Creator Kamya Sidana
Aditya Birla Health Insurance
How ABHI Extended Activ One With Social-First BTS Content Featuring Vikrant Massey
Mahindra Finance
How Mahindra Finance Activated Creators at Scale for Shubh Utsav
Aditya Birla Sun Life Insurance
How ABSLI Made Insurance Language Social Through Creator-Led Wordplay
Questions we get asked
- How do you choose the right influencers for a brand?
- We start from the audience, not the follower count. Creators are shortlisted from our network of more than 1,00,000 against who the brand needs to reach, then checked against the brief before anyone is approached.
- Do you work with celebrities as well as creators?
- Yes. Genesis.Influence runs celebrity partnerships alongside creator campaigns, from behind-the-scenes content with Vikrant Massey for ABHI Activ One to creator-led series across health, finance and lifestyle.
- Can you run UGC campaigns at scale?
- Yes. Bulk creator activations and UGC campaigns are core services: we design the mechanic, brief and coordinate the creators, manage approvals and concentrate publishing so the campaign is seen as one moment.
- How do you measure an influencer campaign?
- Against numbers agreed before launch. We track and report views, reach and engagement, meaning likes, comments and shares, and tie them back to the campaign's own goal, whether that is participation, traffic or awareness.
- Where is Genesis Media based?
- In Mumbai. We run influencer campaigns with creators across India, for brands based anywhere.
Let's build something iconic.
Tell us what you're launching. We'll tell you how we'd approach it.
Tell us what you're building, launching or trying to solve. A little context helps us make the first conversation useful.