Creators
The WorldGrad: Bringing Study-Abroad Ambitions Closer with Creator-Led Guidance
The WorldGrad
5 films in this campaign
Genesis partnered with 25 education and travel creators to turn real student questions into practical social content, reaching 500K+ people and generating 50K+ engagements.
Impact
- creators
- 25
- creators
- reach
- 500K+
- reach
- engagements
- 50K+
- engagements
The story
The WorldGrad, a study-abroad education provider offering pathways with international university partners, wanted to reach students exploring overseas education. Genesis partnered with education and travel creators who could speak credibly about studying, travelling and living abroad. Trend-aware content centred on the questions students actually ask, bringing practical guidance into familiar creator formats. Their perspectives made the study-abroad journey feel more relatable and gave students an accessible introduction to The WorldGrad’s offering.
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Influencer & UGC Campaigns
What you getUGC Starter Pack
₹39,999
Create 4 natural, creator-style UGC videos that feel native to social feeds and are ready for organic content or paid-social testing.
What you getUGC Performance Pack
₹64,999
Create 10 performance-focused UGC videos across 3 creators, hooks and angles, giving your brand a larger bank of polished creative variations to test across paid and organic social.
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Custom brief
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