UGC
Mahindra Finance #ShubhUtsav: Driving Festive Loan Awareness with 120+ Creators
Mahindra Finance · Mahindra Finance Shubh Utsav
7 films in this campaign
Genesis brought Mahindra Finance’s reward-based festive selfie contest to social feeds through 120+ creators, publishing 130+ videos in three days.
Impact
- views
- 20M+
- views
- likes
- 700K+
- likes
- creators
- 120+
- creators
- live videos
- 130+
- live videos
- days
- 3
- days
The story
Mahindra Finance wanted to build festive-season awareness for its vehicle-loan offering. Genesis activated creators around #ShubhUtsav, a reward-based selfie contest that gave audiences a simple way to join the celebration. Creator videos introduced the challenge, encouraged participation and brought attention to the festive offer through content that felt familiar on their feeds. The chance to win rewards gave people an added reason to take part, while 130+ videos published within three days created a concentrated burst of visibility.
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What you getUGC Starter Pack
₹39,999
Create 4 natural, creator-style UGC videos that feel native to social feeds and are ready for organic content or paid-social testing.
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₹64,999
Create 10 performance-focused UGC videos across 3 creators, hooks and angles, giving your brand a larger bank of polished creative variations to test across paid and organic social.
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