UGC
Jump For Health 2024: Scaling the movement through UGC Creators
Aditya Birla Capital (Health Insurance) · Jump For Health 2024
4 films in this campaign
The #JumpForHealth2024 wave paired four lead creators with a broad UGC network, delivering more than 500K views and 30K likes.
Impact
- views
- 500K
- views
- likes
- 30K
- likes
- jumps
- 30K+
- jumps
The story
Jump For Health is a challenge that invites people to jump for their health while supporting a social cause. The second consecutive campaign needed to move beyond a few anchor posts and feel like a movement appearing across many different feeds.
Genesis used four lead creators to establish the idea, then expanded distribution through a large UGC network. The structure made the participation recognisable while giving each contributor room to show the challenge in a personal way through dance moves and fun social-first trends.
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Influencer & UGC Campaigns
What you getUGC Starter Pack
₹39,999
Create 4 natural, creator-style UGC videos that feel native to social feeds and are ready for organic content or paid-social testing.
What you getUGC Performance Pack
₹64,999
Create 10 performance-focused UGC videos across 3 creators, hooks and angles, giving your brand a larger bank of polished creative variations to test across paid and organic social.
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Custom brief
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