Genesis.Brand & Design
Brand identity & design in Mumbai
Genesis.Brand & Design is the branding division of Genesis Media. We build brand positioning and guidelines, visual identities, social-first design, motion and brand collaterals, made for the sixth-second crop and not just the pitch deck.
Genesis.Brand & DesignStrategy · Identity · Design
From positioning and visual identity to campaign systems and everyday brand communication, we design brands to stay consistent wherever they show up.
Branding and design services
Brand Positioning & Guidelines
Where the brand stands, and the rules that keep it recognisable everywhere it appears: identity, typography, colour and usage, written down as guidelines a team can follow.
Social-First Design & Campaigns
Campaign toolkits, curated content and design systems made for the feed first, so the identity survives contact with it.
Pitch Decks & Brand Collaterals
Pitch decks, presentations and brand collaterals that carry the same system into the room.
Motion design
Motion graphics and animated explainers, from award-show typography to game-inspired health content.
Selected branding work
TripGate: branding and guidelines for a luxury travel brand, down to a locked five-colour palette, then carried into a fast, aspirational destination film by Genesis Studios.
Activ Health App: a logo redesign for Aditya Birla Health Insurance's app, developed through a sequence of sketch phases to the finished mark.
Design that works with production
Brand & Design sits alongside Studios, Influence and the AI Lab, so the identity we build is the one the films, creator content and AI videos use. Motion pieces like Income Protect and Eat Move Heal for Aditya Birla Health Insurance, and the award-show world of ABHI Ka Star, show that system in motion.
Case studies
Brand & Design work
TripGate
Inside Genesis Media's Video Production for TripGate
Aditya Birla Health Insurance
Inside Genesis Media's Video Production for Income Protect Cover
Aditya Birla Health Insurance
Inside Genesis Media's Video Production for Eat Move Heal
Aditya Birla Health Insurance
Inside Genesis Media's Video Production for ABHI Ka Star
Questions we get asked
- What does a brand identity project include?
- Positioning, a visual identity covering logo, colour and typography, and guidelines that set out how to use it, followed by the collaterals and social templates the brand needs first.
- Do you redesign existing logos?
- Yes. The Activ Health App logo was a redesign rather than a new identity, developed through sketch phases to the finished mark.
- Can you design pitch decks and brand collaterals?
- Yes. Pitch decks and brand collaterals are one of the division's three core services.
- Do you create motion design and social media templates?
- Yes. Motion design, campaign toolkits and social-first design are part of the service, built to be used by your team as well as by our Studios and Influence teams.
Let's build something iconic.
Tell us what you're launching. We'll tell you how we'd approach it.
Tell us what you're building, launching or trying to solve. A little context helps us make the first conversation useful.