Influence

ABHI: Getting to Know Health Insurance Terms with Mohin Khan

Aditya Birla Health Insurance · ABHI: Health Insurance Terms with Mohin Khan

Genesis collaborated with comedy creator Mohin Khan to turn health insurance terminology into a playful, pun-led reel, earning 120K+ views.

Outcome

views
120K+
views
likes
3K+
likes
comments
100+
comments
collaborative reel
1
collaborative reel

The brief

Aditya Birla Health Insurance wanted to make health insurance terminology more approachable through content people would enjoy watching. Genesis collaborated with comedy creator Mohin Khan, using his familiar wordplay and conversational humour to bring terms such as Beneficiary, Sum Insured, Policy Lapse and Dependent into a series of short jokes. The resulting reel gave insurance vocabulary a light, memorable introduction that felt natural on social feeds.

Our approach

Genesis collaborated with comedy creator Mohin Khan, using his familiar wordplay and conversational humour to bring insurance terminology into a series of short jokes.

Execution

Beneficiary, Sum Insured, Policy Lapse and Dependent featured in one playful, pun-led collaborative Instagram reel.

The resulting reel gave insurance vocabulary a light, memorable introduction that felt natural on social feeds.

Takeaway

Familiar wordplay made health insurance terminology more approachable and memorable.

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