Content & campaign · Fitness influencer
#JumpForHealth 2023: 60K+ Jumps, Six Prosthetic Legs Donated
Aditya Birla Capital (Health Insurance) · #JumpForHealth 2023
Genesis turned a simple jumping challenge into 60K+ jumps, six prosthetic leg donations and 800K+ views for Aditya Birla Health Insurance.
Impact
- jumps
- 60K+
- jumps
- UGC participants
- 55
- UGC participants
- prosthetic legs donated
- 6
- prosthetic legs donated
- overall views
- 800K+
- overall views
- likes
- 54K+
- likes
- comments
- 2K+
- comments
- shares
- 2.6K+
- shares
- campaign period
- 2 days
- campaign period
The brief
#JumpForHealth 2023 was Aditya Birla Health Insurance’s social-impact campaign built around one simple action: for every 10,000 jumps collected, the brand would donate one prosthetic leg to someone in need.
Our approach
Genesis partnered with fitness influencer Rashmi Rai to lead the campaign and turn the initiative into a creator-led community challenge. Rashmi completed 20,000 jumps and invited her Instagram audience to participate by posting Instagram Reels and Stories using #ABHIxRashmi
Execution
Within just two days, the challenge inspired 55 UGC participants, who collectively contributed more than 40,000 additional jumps. Together, Rashmi and the UGC community helped the campaign cross 60,000 jumps, resulting in the donation of six prosthetic legs.
Takeaway
In the same two-day period, the campaign generated more than 800K overall views—demonstrating how a focused creator partnership and community participation could turn a simple social-media action into measurable impact.
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