Influencer campaign
#LetsFaceIt with Comedy, Skincare and Photography Creators
Aditya Birla Health Insurance · #LetsFaceIt
3 films in this campaign
World Heart Day 2024
Genesis partnered with comedy, skincare and photography influencers to bring ABHI’s #LetsFaceIt heart-health campaign into familiar social formats.
Impact
- views
- 1.6M+
- views
- likes
- 90K+
- likes
- shares
- 3K+
- shares
Featured on Social Samosa
The story
For World Heart Day 2024, Aditya Birla Health Insurance launched #LetsFaceIt to encourage people to pay attention to their heart health and try the Face Scan feature in the Activ Health App.
Genesis partnered with comedy, skincare and photography influencers, shaping the message around the content their audiences already enjoyed. The creators tried the scan, shared their health scores and invited followers to take part. The campaign was also featured by Social Samosa, a publication covering advertising, marketing and social media.
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Create 4 natural, creator-style UGC videos that feel native to social feeds and are ready for organic content or paid-social testing.
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Create 10 performance-focused UGC videos across 3 creators, hooks and angles, giving your brand a larger bank of polished creative variations to test across paid and organic social.
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