Influencer community campaign
ABHI #AllForHealth 2025: Everyday Health, Shared through Creators
Aditya Birla Health Insurance · ABHI All For Health
12 films in this campaign
Genesis brought running, basketball, yoga and cooking into ABHI’s #AllForHealth campaign, inspiring healthier habits while supporting health education in schools.
Outcome
- views
- 397K+
- views
- likes
- 11.6K+
- likes
- shares
- 2K+
- shares
- comments
- 120+
- comments
- running participants
- 200+
- running participants
- creator collaborations
- 4
- creator collaborations
The brief
Aditya Birla Health Insurance’s #AllForHealth campaign encouraged people to take action for their health, with a pledge to fund health education for one school for every 1,000 participants. Genesis collaborated with Bombay Running Club, basketball creator Mohit Rawat, yoga creator Aelin and cooking creator Vavya to show how everyday interests can become healthier habits. The running activation brought together over 200 people, turning the message into a shared community experience. Each reel used the creator’s own activity and familiar content style to make participation approachable, from preparing a healthy meal to practising yoga or playing basketball. Creator briefs, creative direction and production support connected these stories through one shared call to participate in #AllForHealth.
Our approach
Genesis used running, basketball, yoga and cooking to show how everyday interests can become healthier habits. Each creator’s activity and familiar content style made participation approachable.
Execution
Bombay Running Club: running activation with 200+ participants
Mohit Rawat: basketball reel
Aelin: yoga reel
Vavya: cooking reel
Creator briefs, creative direction, approvals and production coordination
Four creator stories connected through one shared call to participate in #AllForHealth.
Takeaway
Everyday activities and creator communities made the health message approachable and encouraged participation.
See it live
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Create 4 natural, creator-style UGC videos that feel native to social feeds and are ready for organic content or paid-social testing.
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Create 10 performance-focused UGC videos across 3 creators, hooks and angles, giving your brand a larger bank of polished creative variations to test across paid and organic social.
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Custom brief
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