Logo design · Brand identity

ABHI Activ Health App: Refreshing the Logo for a Digital Health Experience

Aditya Birla Health Insurance · Activ Health App Logo

Genesis refreshes the Activ Health App’s visual identity through logo and app-icon explorations, bringing a clearer expression of health and wellbeing to a familiar brand.

Outcome

refined design directions: Logo refresh; refined design directions
mobile-focused visual development: App icon; mobile-focused visual development
brand continuity: Red + yellow; brand continuity
Illustrator and PDF files: Editable artwork; Illustrator and PDF files

The story

Aditya Birla Health Insurance’s Activ Health App needs a contemporary identity that stays recognisable and works clearly on mobile screens. Genesis develops the logo refresh around simplicity, brand continuity and the app’s focus on proactive wellbeing, retaining its red and yellow colours.

The creative approach explores a boomerang-inspired form with subtle heart cues integrated through geometry and negative space. Refinements to angle, thickness, curves and edges develop distinct directions while keeping the icon clear at small sizes. The work brings together visual research, hand sketches, form exploration and colour refinement, supported by app mockups, logo presentations and editable artwork.

From the work

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Always-On Creative Desk

What you get
Logo Refresh
₹24,999
Modernise an existing logo and visual identity without rebuilding your entire brand from scratch.
What you get
Campaign Creative Kit
₹29,999
Build the core visual system for one campaign so every creative feels connected, recognisable and ready to extend across digital channels.
What you get
Pitch Deck Makeover
₹32,999
Turn your existing presentation content into a structured, polished and on-brand deck that is easier to understand, present and sell from.
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Marketing Launch Kit
₹39,999
Create the essential visual assets needed to launch one product, service or campaign across social, email and digital touchpoints.
What you get
Brand Build
from₹1,49,999plus GST
Build a complete brand identity system from strategy to visual execution, designed for businesses launching, repositioning or upgrading how the brand looks, sounds and communicates.
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