Activ Health App: Making a Familiar Mark Work at App Size

The brief

The Activ Health App brings health tracking, rewards, policy information and care services into one digital experience. Its logo had to carry that breadth of purpose in a very small space: an app icon.

The existing symbol already had recognition, but multiple cuts, shadows and an orange gradient made it visually complex. The challenge was to make it clearer and more contemporary while keeping the shape familiar.

Our approach

Genesis explored a simplified boomerang form around forward motion, momentum, balance and wellness. The proposed direction reduced visual noise, replaced gradients with solid red and yellow, and used geometry to suggest care without relying on a literal medical symbol.

Execution

• ·Early sketches and form explorations led to a preferred direction; feedback called for red to lead and the ends of the mark to be more symmetrical.

The supplied design documents concept exploration and feedback, not a final approved logo or live rollout.

Takeaway

An app identity must remain recognisable when reduced to an icon. The exploration shows how fewer details and stronger geometry can refine a familiar mark for digital use.