Event shoot · Aftermovie
ABHI Activ One: Capturing the Product Launch Event
Aditya Birla Health Insurance · Unveiling Activ One
Genesis shoots and edits an event aftermovie for Aditya Birla Health Insurance’s Activ One launch, bringing the occasion’s energy and key highlights into one engaging video.
Outcome
- product launch aftermovie
- 1
- product launch aftermovie
- vertical format
- 9:16
- vertical format
- captured and edited
- Event highlights
- captured and edited
- complete production
- Shoot + edit + delivery
- complete production
The brief
Aditya Birla Health Insurance wanted to capture the launch of Activ One through a video that conveyed the excitement of the occasion and the brand’s identity. The content needed to give viewers a clear sense of the event while keeping the product launch at its centre.
Genesis handles the shoot, edit and delivery, shaping the event coverage into a high-energy 9:16 aftermovie. Creative camera work and well-paced editing bring the key moments together, giving ABHI a concise recap to share beyond the event.
Our approach
Creative camera work and well-paced editing bring the event’s key moments together while keeping the product launch at its centre.
Execution
Event shoot
Editing and delivery of one product launch aftermovie
9:16 vertical format
Takeaway
A concise event recap carries the launch’s energy beyond the occasion.
See it live
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