Studios
ABHI UMANG 2024: Capturing the Energy of Go Active Fest
Aditya Birla Health Insurance · UMANG 2024
Genesis captures ABHI’s UMANG 2024 through event coverage, leadership conversations and photography, delivering 29 videos across landscape and vertical formats.
Outcome
- videos delivered
- 29
- videos delivered
- activity zones covered
- 5
- activity zones covered
- video formats
- 16:9 + 9:16
- video formats
- event moments and candid coverage
- Photography
- event moments and candid coverage
- complete production
- Shoot + edit + delivery
- complete production
What we delivered
- Event + leadership video content
The story
Aditya Birla Health Insurance’s UMANG Go Active Fest brings health, participation and company culture together through five activity zones. The Unplug Zone features open mic performances and mandala art; the Mindful Zone offers posture training and sound baths; the Active Zone combines silent Bhangra Zumba and playlist yoga; the Nourish Zone explores skincare and herbal masks; and the Good Food Zone features pedal-powered juicing.
Genesis handles the shoot, edit and delivery, capturing the experience through on-ground coverage, drone footage and candid photography. The 29-video library includes event walkthroughs, individual zone highlights, Vikrant Massey’s fireside chat and Mr. Mayank Bathwal’s address. Longer sessions become focused short edits covering teams, products and business priorities, with landscape and vertical adaptations extending the event’s content into internal communications.
See it live
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