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Mpower Minds x ABHI: Expert Led Content Series

Aditya Birla Health Insurance · Mpower Minds x ABHI: Expert Led Content Series

Genesis shoots with Dr. Reet Patel, a psychologist with Mpower Minds, for ABHI’s HLTH Meter, capturing practical conversations about walking, exercise, strength training and workplace stress, with edits delivered in three formats.

Outcome

expert-led topics
4
expert-led topics
camera angles
2
camera angles
video formats
1:1 + 9:16 + 16:9
video formats
production support
Shoot + edits + delivery
production support

The story

Aditya Birla Health Insurance collaborates with Mpower Minds, an initiative of the Aditya Birla Education Trust, to help audiences understand the connection between physical activity and mental wellbeing. Featuring psychologist Dr. Reet Patel, the content brings expert guidance into everyday situations, from taking a walk to managing stress at work.

Genesis handles the shoot, using two camera angles, professional lighting and clear audio to capture her insights across four topics. The footage is organised by subject and camera angle, with edits delivered in 1:1, 9:16 and 16:9 to support different viewing formats.

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