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HDFC Bank x ABHI: Making Policy Benefits Easy to Understand

HDFC Bank and Aditya Birla Health Insurance · HDFC Bank x ABHI

Genesis creates two short, visual-led policy explainers for HDFC Bank x Aditya Birla Health Insurance, simplifying benefits through playful animation and clear motion graphics.

Outcome

policy explainer videos
2
policy explainer videos
vertical format
9:16
vertical format
visual-led explanations
Motion graphics
visual-led explanations
easy-to-share content
Internal distribution
easy-to-share content

The brief

HDFC Bank x Aditya Birla Health Insurance needed quick, easy-to-understand videos for wide internal distribution. Genesis develops two 9:16 explainers, turning detailed product information into clear visual stories through animated cutouts, motion graphics and concise on-screen text.

The Sampoorna 2.0 video builds on “Precaution is better than cure,” explaining everyday OPD benefits such as doctor consultations, diagnostic tests and medicines alongside hospitalisation, day-care treatments and AYUSH coverage. The second video introduces three protection combos for HDFC Salary Account holders—Elder Care Companion, ActiveLife Care and Super Shield Plus—covering elder assistance, teleconsultations, preventive check-ups, medical protection and personal accident cover.

Our approach

Animated cutouts, playful animation, motion graphics and concise on-screen text simplify product benefits.

Execution

Sampoorna 2.0 policy explainer

HDFC Salary Account Protection Combos explainer

9:16 vertical videos for wide internal distribution

Two distinct explainers; the salary-account video also has an adaptation without the HDFC slide.

Takeaway

Short visual explanations make detailed policy benefits easier to understand and share internally.

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    Film a polished founder, CEO or spokesperson video with a professional on-location setup, ideal for thought leadership, explainers, announcements and brand communication.

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