ABHI Fraud Awareness Week 2025: Building Awareness through Employee Voices

What we delivered

• Shoot + edit + delivery complete production

The brief

For Fraud Awareness Week 2025, Aditya Birla Health Insurance wanted to encourage employees to recognise fraud risks and take responsibility for preventing them. Under the theme “Together, Let’s Be the Firewall – Detect, Decode & Deter,” the video centres on a simple question: what comes to mind when you think about fraud?

Genesis handles the shoot, edit and delivery, bringing employee responses together in a concise 9:16 video. The content covers workplace misconduct, phishing, digital scams and the everyday decisions that protect sensitive information. Familiar voices encourage viewers to pause, verify and report anything suspicious while reinforcing ABHI’s zero-tolerance approach to fraud.

Our approach

Genesis built the narrative around one clear promise: a cautionary subject turned into a clear social explainer. The information was sequenced into short story steps so viewers could follow the message without the film becoming a list of disconnected claims or event moments.

The approach was effective because it reduced the message to a clear viewing journey. Strong information hierarchy and planned versioning made the content useful beyond a single placement or moment.

Execution

Script and narrative structure

Production, editing and motion-graphics treatment

Primary master and channel-specific adaptations

Genesis delivered the campaign video assets and platform-ready adaptations, with creative direction designed to keep the central idea consistent across every format.

Takeaway

Fraud-Proof Your Insurance demonstrates how Genesis Media can translate a clear marketing objective into a practical content system, combining strategy, production and delivery while keeping the audience experience easy to understand.