BTS · Celebrity
Activ One Product Launch: Behind the scenes with Vikrant Massey
Aditya Birla Capital (Health Insurance) · Activ One Product Launch
Genesis turned on-set access into a fast, social-first behind-the-scenes film that extended the energy of ABHI's Activ One product launch campaign.
Outcome
- views
- 100K+
- views
- likes
- 2K+
- likes
- shares
- 200+
- shares
- format
- 9:16
- format
The story
ABHI wanted audiences to see more than the finished campaign. Genesis shaped the behind-the-scenes material around Vikrant Massey's presence, the pace of the set and the commitment behind the work. Tight filming and editing turned production access into a standalone digital asset rather than a conventional making-of.
Want results like these for your brand?
Pick a plan below and get started today: pay per project or subscribe, all prices up front.

Content Monthly


















