BTS · Celebrity

Activ One Product Launch: Behind the scenes with Vikrant Massey

Aditya Birla Capital (Health Insurance) · Activ One Product Launch

Genesis turned on-set access into a fast, social-first behind-the-scenes film that extended the energy of ABHI's Activ One product launch campaign.

Outcome

views
100K+
views
likes
2K+
likes
shares
200+
shares
format
9:16
format

The story

ABHI wanted audiences to see more than the finished campaign. Genesis shaped the behind-the-scenes material around Vikrant Massey's presence, the pace of the set and the commitment behind the work. Tight filming and editing turned production access into a standalone digital asset rather than a conventional making-of.

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  1. Subscribe or purchase
  2. Add your briefs
  3. We create and deliver
  4. Review and publish content