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Dr Ameya Kanakiya on Menopause: Facts, Food and Real Talk

Aditya Birla Health Insurance · International Menopause Day 2025

3 films in this campaign

International Menopause Day 2025

Genesis worked with gynaecologist Dr Ameya Kanakiya and ABHI to make menopause education direct, medically grounded and social-first, earning 1.2M+ views.

Outcome

views
1.2M+
views
shares
200+
shares
videos
3
videos
format
9:16
format

The story

Menopause is a natural stage of life when menstrual periods end. The transition can also bring changes to sleep, mood and physical wellbeing, yet many women receive too little information about what to expect.

For World Menopause Day 2025, Activ Living wanted to open that conversation with credible, approachable guidance. Genesis built a three-video series with Dr Ameya Kanakiya: a fun 30-second reel rating internet advice to grab attention, a one-minute video on five foods to include during the menopause transition, and a five-minute main film offering a detailed menopause debrief.

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