ABHI Women’s Day 2026: Celebrating Women’s Health through Customer Stories and Leadership

The brief

For Women’s Day 2026, Aditya Birla Health Insurance wanted to celebrate women taking charge of their health and recognise their contribution across the organisation. Genesis created two videos for customers and employees.

The customer-focused reel brings together real women’s testimonials and health milestones, highlighting improvements through ABHI’s Health Coaching programme, HealthReturns earned and participation in wellness activities on the Activ Health App. Motion graphics make these achievements easy to follow, while subtitles and music connect the individual stories.

The second video features Mayank Bathwal’s Women’s Day message to all employees, opening with “Her Power, हर तरफ.” Clear editing, on-screen text and music support a direct, personal message for internal distribution.

Our approach

Genesis built the narrative around one clear promise: ai motion grounded in real customer progress. The information was sequenced into short story steps so viewers could follow the message without the film becoming a list of disconnected claims or event moments.

The approach was effective because it reduced the message to a clear viewing journey. Strong information hierarchy and planned versioning made the content useful beyond a single placement or moment.

Execution

Script and narrative structure

Production, editing and motion-graphics treatment

Primary master and channel-specific adaptations

Genesis delivered the campaign video assets and platform-ready adaptations, with creative direction designed to keep the central idea consistent across every format.

Takeaway

ABHI Women's Day demonstrates how Genesis Media can translate a clear marketing objective into a practical content system, combining strategy, production and delivery while keeping the audience experience easy to understand.