ABHI x HDFC: Celebrating a Decade of Partnership with Mr. Mayank Bathwal

What we delivered

• Shoot + edit production
• HDFC teams internal communication

The brief

Aditya Birla Health Insurance wanted to recognise HDFC’s Virtual Prime and Classic teams for their year-end performance and acknowledge a partnership spanning ten years. Genesis filmed Mr. Mayank Bathwal’s message, bringing his appreciation directly to the HDFC team.

The video celebrates shared milestones, thanks the teams behind the progress and looks ahead to stronger customer engagement. A professionally lit talking-head shoot, supported by clear editing, subtitles and branded visuals, makes the message easy to follow and share internally.

Our approach

Genesis built the narrative around one clear promise: one coherent system across critical leadership moments. The information was sequenced into short story steps so viewers could follow the message without the film becoming a list of disconnected claims or event moments.

The approach was effective because it reduced the message to a clear viewing journey. Strong information hierarchy and planned versioning made the content useful beyond a single placement or moment.

Execution

Script and narrative structure

Production, editing and motion-graphics treatment

Primary master and channel-specific adaptations

Genesis delivered the campaign video assets and platform-ready adaptations, with creative direction designed to keep the central idea consistent across every format.

Takeaway

ABHI Leadership Communications demonstrates how Genesis Media can translate a clear marketing objective into a practical content system, combining strategy, production and delivery while keeping the audience experience easy to understand.