Reels
ABHI Ka Star: Making Employee App Access Easy to Follow
Aditya Birla Health Insurance · ABHI Ka Star
Genesis created a motion-graphics how-to video for ABHI Ka Star, guiding employees through Activ Health App access and feedback.
Outcome
- app walkthrough
- Complete
- app walkthrough
- motion graphics video
- 9:16
- motion graphics video
The story
ABHI Ka Star encouraged employees to explore the Activ Health App with free premium access and share feedback on their experience. Genesis turned the instructions into a playful, step-by-step video.
It showed employees how to download the app, log in with their corporate account, switch from a personal account if needed and submit feedback, including screenshots. The film kept the practical steps clear while carrying the campaign’s “star” energy.
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