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ABHI: Bringing Health Messages to Social through Creator-Led Reels

Aditya Birla Health Insurance · ABHI: Bringing Health Messages to Social through Creator-Led Reels

Genesis creates short-form reels for Aditya Birla Health Insurance, using creators, trending audio, humour and playful transitions to make health and insurance messages feel familiar across social feeds.

Outcome

reels delivered across September and November 2024
12
reels delivered across September and November 2024
complete production
Shoot + edit + delivery
complete production

What we delivered

  • Creator-led short-form reels
  • Trend-led humour, audio and transitions
  • Health + insurance awareness

The story

Aditya Birla Health Insurance wanted social content that could bring everyday health habits and insurance benefits into formats people already enjoy watching. Genesis adapts social trends into creator-led reels around walking, exercise, healthy choices, HealthReturns, customer appreciation and diabetes awareness.

Genesis handles creator coordination, shoot planning, direction and editing. Group performances, lip-syncs, office scenarios and fashion transitions give each message its own expression, while on-screen copy connects the entertainment to ABHI’s offering. The work builds a varied library of short-form content for the brand’s social channels.

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Content Monthly

  • Reel Editing Pack: Send your footageWhat you get

    Reel Editing Pack

    ₹24,999

    Turn your existing footage into polished, branded short-form content that is ready for social media without organising another shoot.

  • Founder / CEO Video Shoot: Planned and styledWhat you get

    Founder / CEO Video Shoot

    ₹44,999

    Film a polished founder, CEO or spokesperson video with a professional on-location setup, ideal for thought leadership, explainers, announcements and brand communication.

  • Half-Day Content Shoot: A 5-hour shootWhat you get

    Half-Day Content Shoot

    ₹59,999

    Capture a bank of branded content in one focused half-day shoot, giving you multiple short-form videos and photographs from a single production day.

  • Event Content Coverage: Two cameras, four hoursWhat you get

    Event Content Coverage

    ₹74,999

    Capture the key moments, people and energy of your event through professional video and candid photography, then turn it into a polished branded aftermovie.

  • Custom

    Custom brief

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  2. Add your briefs
  3. We create and deliver
  4. Review and publish content
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