AI avatar · AI content · Launch film · Activ Yuva
Activ Yuva Product Launch: A repeatable AI Avatar Content System
Aditya Birla Health Insurance · Activ Yuva Product Launch
7 films in this campaign
Genesis created Adi and Diya, two realistic AI avatars who made Activ Yuva’s health insurance features easier to understand across launch films, reels, ads and product explainers.
Outcome
- views
- 17M+
- views
- AI avatars
- 2
- AI avatars
- video formats
- 16:9 + 9:16
- video formats
The story
Activ Yuva needed a recognisable content style for a youth focused, app led health insurance product. Genesis developed Adi and Diya, defined how they speak and built a repeatable production approach around them. Clear scripts, motion design and app visuals carried that style from the launch film into explainers for HealthReturns, maternity cover, OPD, Travel ON/OFF, Income Protect and Unlimited Sum Insured, as well as short feature introductions.
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