ABHI Activ Travel: Introducing Travel Insurance for Every Kind of Journey

What we delivered

• Shoot + edit + delivery complete production
• Motion graphics + AI visuals visual storytelling

The brief

Aditya Birla Health Insurance needed to introduce Activ Travel and explain how its plans serve different international travellers. Genesis builds the content around familiar situations—from preparing for a family holiday to moving abroad for studies—connecting each journey with relevant insurance benefits.

The main video introduces the offering, while five explainers cover the Student, Asia, Leisure, Senior and Annual Multi-Trip plans. Presenter-led storytelling, motion graphics and AI-generated travel visuals simplify features such as emergency medical care, travel disruptions, baggage loss, passport emergencies and global assistance. Genesis handles the shoot, editing and final delivery, maintaining a consistent visual style across all six videos.

Our approach

Genesis built the narrative around one clear promise: creator performance meets ai-generated travel worlds. The information was sequenced into short story steps so viewers could follow the message without the film becoming a list of disconnected claims or event moments.

The approach was effective because it reduced the message to a clear viewing journey. Strong information hierarchy and planned versioning made the content useful beyond a single placement or moment.

Execution

Script and narrative structure

Production, editing and motion-graphics treatment

Primary master and channel-specific adaptations

Genesis delivered the campaign video assets and platform-ready adaptations, with creative direction designed to keep the central idea consistent across every format.

Takeaway

ABHI Activ Travel demonstrates how Genesis Media can translate a clear marketing objective into a practical content system, combining strategy, production and delivery while keeping the audience experience easy to understand.