Matcha for Focus, Energy & Mood: ABHI’s Instagram Reel That Led 700K+ to Activ Living

ABHI aimed to harness the growing matcha trend as a captivating hook to redirect audiences from Instagram to the Activ Living Community, with the objective of driving traffic to the blog. Our goal was not only to raise awareness but also to educate our audience, demonstrating how lifestyle-focused content can effectively deliver wellness insights.

We created a lifestyle-centric Instagram reel that showcased the calming ritual of matcha. The creative approach combined aesthetic appeal with a clear call to action, encouraging viewers to explore the Activ Living blog to learn how matcha boosts focus, energy, and mood — and how to brew it right as part of their wellness routine.

Engagement: Over 700K Interactions on Instagram

The reel showcased that short-form content can serve a purpose beyond mere entertainment:

• 700K+ engagements (views, likes, comments, shares)

• Strong organic traction with positive audience sentiment

Funnel Impact: From Reel to Reads on Activ Living

The success of the campaign extended beyond engagement; it was also about what audiences learned. On the Activ Living blog, readers uncovered valuable insights, including:

• Matcha enhances focus, energy, and mood.

• Wellness swaps can transform everyday habits into healthier routines.

By seamlessly blending culture, education, and creativity, this campaign turned a trending beverage into a catalyst for meaningful health conversations!