Mahindra Finance FD Rates Drop: How a Video Campaign Drove 40K+ Views and Investor Deposits

Mahindra Finance wanted to spread the word about the upcoming drop in Fixed Deposit (FD) interest rates from 8.35% p.a. and encourage quick investor action. The challenge was to make financial urgency feel less like a dry announcement and more like a relatable nudge. That’s where the idea of weaving everyday FOMO into reels came in, showing that missing an FD rate was just like missing the last slice of cake, a tatkal ticket, or even letting hours of scrolling pass you by.

The reels struck the right balance between humor and urgency. With simple, relatable setups, they connected instantly with audiences and carried the message through to a clear CTA. By making something as serious as an FD rate change feel human and light, the content became scroll-stopping and shareable, ensuring the brand’s message didn’t just blend into the noise of financial marketing.

The results validated the approach:

👀 40K+ views across campaign reels

⏱ High watch-through rates, proving audiences stayed till the CTA

💬 Positive sentiment, with audiences calling the content “relatable” and “smart”

💰 Significant investor action and deposits generated, reinforcing urgency before the rate drop

By blending culture, creativity, and clarity, Mahindra Finance turned a financial update into an engaging digital story that moved people from awareness to action!