From Social Media to Social Good: #JumpForHealth'23

Entering # JumpForHealth2023 – an influencer-led movement that did more than just create buzz!

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Ask: Leveraging a Fitness Influencer and collecting jumps to spread awareness towards JumpForHealth -- an initiative by Abhi, where they donated 1 prosthetic leg to the needful for every 10,000 jumps collected, turning a simple act of exercise into a step towards changing lives.

Solution: Our strategy was simple, Instead of doing multiple influencers, we saved budgets and leveraged a single fitness influencer Rashmi Rai, and asked her followers to participate and jump for this campaign by posting an Instagram reel & stories using the Hashtag # AbhixRashmi.

Results: Collecting over 60,000 jumps, 8,00,000 + views and 60+ participation reels, generating a whirlwind of 56,000+ likes leading to 6 prosthetic leg donations – all within just three days.